ISUGA Europe-Asia International BBA

The ISUGA Europe-Asia International BBA Bachelor’s degree is a 4-year cursus following the Baccalaureate or High School diploma which combines studying International Business and Marketing with learning an Asian or English language and comprising university exchange stays, as well as internships in French and International businesses.

At the end of 4 years of study, the students are awarded a State-approved qualification with the title « Chargé d’Affaires Europe-Asie ».

It is a Level 6 diploma that has been officially approved by the French Higher Education Ministry (Legally recorded on 23 February 2017 with publication in the French journal of legal texts (Journal Officiel) on 3 March 2017). It provides students with the necessary technical, cultural and language skills to become specialists in international business between Europe and Asia, on the Japanese, Korean and Chinese markets, notably.

The ISUGA cursus offers the following possibilities:

  • 4 years of study for Baccalaureate/High School undergraduate level entry (no specific subject requirement)
  • 2 years of study for post-graduate entry for students having already completed 2 or 3 years of International Business studies

Interested in this training course?

Contact:
Myriam GORIN
+33 (0)2 98 10 16 15
CONTACT-US

ISUGA Europe-Asia International BBA

The ISUGA Europe-Asia International BBA Bachelor’s degree is a 4-year cursus following the Baccalaureate or High School diploma which combines studying International Business and Marketing with learning an Asian or English language and comprising university exchange stays, as well as internships in French and International businesses.

At the end of 4 years of study, the students are awarded a State-approved qualification with the title « Chargé d’Affaires Europe-Asie ».

It is a Level 6 diploma that has been officially approved by the French Higher Education Ministry (Legally recorded on 23 February 2017 with publication in the French journal of legal texts (Journal Officiel) on 3 March 2017). It provides students with the necessary technical, cultural and language skills to become specialists in international business between Europe and Asia, on the Japanese, Korean and Chinese markets, notably.

The ISUGA cursus offers the following possibilities:

  • 4 years of study for Baccalaureate/High School undergraduate level entry (no specific subject requirement)
  • 2 years of study for post-graduate entry for students having already completed 2 or 3 years of International Business studies

Interested in this training course?

Myriam GORIN
+33 (0)2 98 10 16 15
CONTACT-US

Program

The program alternates between periods of study at EMBA, exchange stays at Asian universities and internships in French or International companies.

  • Essential corporate knowledge
  • International Management and Commerce classes: International Sales and Purchasing within the Europe and Asian zones, Marketing studies and strategy within the Europe and Asian zones, Administrative management of foreign trade, Running an international sales network, Communication and Digital marketing, DATA management, Business games, Introduction to Start-ups
  • Inter-cultural communication and management
  • Asian classes: geo-political studies of Asian countries (China, Japan, Korea, Vietnam, Indonesia, Malaysia and Hong Kong), Asian news and culture
  • Daily language classes in Chinese, Japanese, and Korean at 4 different ability levels
  • Internship in French or International company in Year 3
  • University exchange stay experiences in Asia in Years 1, 2 and 4: China, Korea, Japan, Hong Kong or Taiwan

Exchange stays at Asian universities

Students must participate in an exchange stay at an Asian university in their 1st, 2nd and 4th academic years. This period of study abroad is obligatory and is an integral part of the teaching program.

The exchange stays are according to which language is being studied and are based in China, Hong Kong, Taiwan, Japan or Korea.

This total immersion allows the students to develop their linguistic and cultural competencies, reinforce their adaptability and autonomy whilst building a network of professional contacts in anticipation of future internships and career choices.

In exchange, EMBA welcomes students from the partner universities, allowing them to experience language and cultural differences at a hands-on level, outside of the academic context and to broaden their experiences in a multicultural environment.

Internship in a French or International company.

In Year 3, students must undertake an internship in France or a foreign country of their choice, for a minimum period of 3 months. The aim is to put into practice the knowledge they have built up throughout the cursus and to develop their professional experience. It is complementary training in technical skills, understanding the working life inside a company and its relationships with third parties, international working practices and internal organization. At the end of the internship the students must submit a written report and undertake an oral examination relating to their experience.

Professions

A Europe-Asia Business Manager is specifically involved in the operations arising from commercial import and export trade between the European zone and the Asian zone (for example, China, Japan, Korea, India, South-East Asia).

From their multi-disciplined standpoint and middle management position on the operating side, their role can be described as follows:

  • Participating in defining International Commercial strategy
  • Buying or selling internationally
  • Negotiating on the international markets
  • Carrying out due diligence on their market
  • Leading a sales team or distribution network

The particular qualities required to carry out this function are: sense of initiative, energetic, meticulous, multi-skilled, good relationship qualities, easily adaptable

They evolve within commercial and industrial companies as well as within service providers and centralized supply centers in all types of business.

Depending on the size and type of company, they can work in the following positions:

  • International Business Manager
  • Export Sales Manager
  • Buyer
  • Product leader
  • Sales administration Manager
  • Marketing assistant
  • Import or Export Manager
  • Purchasing Manager
  • Sales Manager
  • Local manager in delocalized structure in Asia, such as a showroom, branch or subsidiary

A Europe-Asia Business Manager is a specialist of the trade zone between Europe and Asia (e.g. China, Japan, Korea, India, Vietnam). They take into account the intercultural, economical and geopolitical aspects at the various stages of the sales transaction.

Partners

Universities

From the outset, the Business School has developed a large number of partnerships with other universities, mostly Asian ones. This academic collaboration highlights the truly international nature of the training program.

These partnerships enable the Business school to:

  • Benefit from international speakers and European and Asian specialists
  • Welcome Asian teachers to give Chinese, Korean and Japanese language and culture lessons
  • Recruit foreign students
  • Organize student exchanges

Since 2009, there has been a branch of EMBA for the Bachelor’s degree in the Cameroon within the University Institute of Douala. This makes it possible for Cameroon students to integrate EMBA for their 4th and 5th years of the ISUGA cursus.

From 2010 EMBA has been in partnership with the Confucius Institute of Brittany and this has led to the creation of a Confucius class. This trusted relationship clearly illustrates to students, the public and businesses that EMBA plays a key role in teaching the Chinese language and culture. The class has been approved by the Chinese government office, Hanban. EMBA is also an examination center for the HSK.

Corporates

The corporate world is in close contact with the school, throughout the ISUGA cursus. Indeed, partnerships can be developed in the following areas:

  • Teaching,
  • Part-time training,
  • Expertise and Advice,
  • Conferences,
  • Internships,
  • Business projects.

Partner companies : Armor-Luc, Banque Mondiale, Lactalis, Swarowski, Bénéteau, Toyota, AM2C, Krampouz, Beaumanoir, Crédit Agricole, Cuisines Plus, Dior, Filet Bleu, H&M, Olmix, PDM Industries, Polaris, Richemont, Royer, SDV, Vivarte …

Institutions

From the outset, the school has been accompanied by Banks and other institutions for its projects, it’s development and its willingness to respond to the requirements of the international professional marketplace.
These partnerships boost the school’s performance, guarantee better working conditions and give the students access to bursaries and information on International business.

Admission

Recruitment is managed outside of the PARCOURSUP platform and is based on individual student applications and a school examination at the appropriate level according to which entry point is applied for.

The student application and accompanying documents should be sent to the school a minimum of 2 weeks before the relevant entrance examination. Several exam sessions are organized from February to May, as below:

Recruitment in Year 1 for holders of the Baccalaureate:

  • Written and oral tests in English
  • General knowledge test on Asia (current affairs, culture, geography, history etc.)
  • Motivational Interview

Entrance Examination at EMBA, Quimper or the Taiwanese Consulate in Paris

Recruitment in Year 3 for holders of International Business diplomas 2 or 3 years after Baccalaureate or High School:

  • Written and oral tests in English
  • General knowledge test on Asia (current affairs, culture, geography, history etc.)
  • Test on International business
  • Motivational Interview

Entrance Examination at EMBA in Quimper.

APPLIACTION | Join us!

Practical information

School fees for French students – 2021 Academic Year

The School establishes a set and non-modifiable fee scheme for each enrolment, covering the duration of the degree to be undertaken within the ISUGA cursus: 4 year the Bachelor’s degree and 5 years for the MBA*. An enrolment without committing to the entire program is also possible. Fees are subject to annual revision in such a case. School fees for Universities and partner establishments are covered within the fees charged by EMBA Business School**.

  • Year 1            4 120 euros
  • Year 2            4 120 euros
  • Year 3            6 295 euros
  • Year 4            6 295 euros
  • Year 5            6 965 euros

Additional expenses relating to Asian university exchange stays such as air tickets, visas or accomodation are not included within the above fees.

Bursaries

EMBA is not eligible to award bursaries to students.

Accomodation

Quimper-Cornouaille OPAC has the use of 3 student residencies in Quimper, including one on the EMBA campus. The letting of these student rooms is managed by this organization; students benefit from Family allowance housing benefit (APL). Further information is on the website: www.opac-cornouaille.fr

Canteen

EMBA students can benefit from the low-priced lunches served at the UBO West Brittany University) restaurant, opposite the Business school. The restaurant is not open in the evenings.

* For post-graduate intakes, for the fee structure in the case of a repeated year and for further details, refer to the General Conditions of Sale (CGV) available on our website www.emba-bs.com
** Specific programs, subject to a likely tariff increase may be offered to students by certain partner universities and their language-learning centers. In which case, these tariffs would be communicated to the student before the placement is confirmed.

étudiante commerce europe asie

étudiants en asie

bureau des professeurs

nouvel an chinois à Quimper

remise de diplômes à l'ISUGA à Quimper

études europe asie

Other programs

MBA Europe-Asia International Business

#STORIES

photo temoignage

Euijin
Korean student

“With the help of the teachers and the French students, I soon began to enjoy my stay. Some of my French friends had already been to Korea to study in Seoul or Busan, and therefore, were able to understand our culture.”

photo temoignage

Pierre
French student

“I have always been very attracted to Asia, in particular to China. Before joining the ISUGA curriculum at the EMBA, I had already been studying Chinese. I find that living on a daily basis with Chinese students and with those originating from Korea, Japan, Nepal, Vietnam and Indonesia is a real wealth !”

photo temoignage

Saki
Japanese student

“With the courses and the various activities shared with the French students, my French very rapidly improved. I found French people to be sociable and very welcoming.”