Higher education studies in International Business

EMBA Business School, a higher education Business School affiliated to the International Chamber of Commerce of West Brittany (CCIMBO) serves the Business sector by training students to become Sales Representatives and Managers with a sense of initiative, creativity and perseverance.

Since its establishment in 1990, the ISUGA cursus, specialized in international business between Europe and Asia remains unique in France. It’s driving ambition is to train competitive Business development managers with expertise on the Asian markets. A region undergoing exciting changes, Asia is seeing remarkable economic growth and this is opening up a multitude of possible career opportunities. ISUGA also runs an off-site program based in West Africa in order to share its expertise in the countries where Chinese and Japanese investments are increasing.

The strength of this study program is to optimize the added value of its graduates through their language competencies in Chinese, Korean or Japanese and their intercultural outlook on this continent. The course is taught in English, preparing the students in the language of international business. The ISUGA cursus is available as full-time or sandwich training.

In the Master cursus, 4 special subject options: Digital marketing, Global sourcing, Luxury goods sector ou Entrepreneurship

Since 2020, to enrich the Master ISUGA cursus, EMBA Business School has added 4 special subject options which run alongside the Asian specialization: Digital marketing, Global Sourcing, Luxury goods sector or Entrepreneurship.

This allows students in Years 4 and 5 to shape their professional profiles and target jobs or sectors that they are the most interested in.

Graduation ceremony

At the end of the Master’s program, the degrees are given out. This is a memorable milestone for the students before they move into the professional You can look at the last official ISUGA degree ceremony on the following link:


After 4 years :

Degree: Chargé d’Affaires Europe-Asie

After 5 years : A double degree

Degree recognized by the State: Manager du Développement d’Affaires à l’International

A French certified degree: MBA Management and international affairs – Focus Asia

A permanent immersion in Europe

The multicultural campus, with a unique learning environment, was built by a Japanese architect.



in the MOCI* list of winners for the best French international trainings for Master 1 & MBA

An experience of more than 26 years

To build up a growing network of companies, alumni, universities, academic partners across the world, thus making easier the employability of the graduates.

A specific training

To become operational executives specialized in international trade In Europe in the following fields : Purchasing /sourcing, sales, marketing, import-export, logistics, administration/management of company.


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Chinese student

Student from Qingdao University, I was lucky enough to follow courses for a semester at EMBA as part of an exchange program. The fact of attending French intensive courses combined with a total immersion when sharing the life of French students at lunchtime, parties, and cultural excursions around Brittany was a great and rewarding experience.

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Nepalese student

Thanks to the teachers being with us every step of the way, the quality of the courses, the enthusiasm of the students and the help of the support team, I was able to study in comfortable conditions.

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Vincent NÉLIAS
President of SWAROVSKI Japan

I belonged to ISUGA’s first class and, thanks to the innovative and specific curriculum of this school, I was trained and made aware of the Asian trading ways, and more specifically, of those in Japan.