Higher education studies in International Business

EMBA Business School, a higher education Business School affiliated to the International Chamber of Commerce of West Brittany (CCIMBO) serves the Business sector by training students to become Sales Representatives and Managers with a sense of initiative, creativity and perseverance.

Since its establishment in 1990, the ISUGA cursus, specialized in international business between Europe and Asia remains unique in France. It’s driving ambition is to train competitive Business development managers with expertise on the Asian markets. A region undergoing exciting changes, Asia is seeing remarkable economic growth and this is opening up a multitude of possible career opportunities. ISUGA also runs an off-site program based in West Africa in order to share its expertise in the countries where Chinese and Japanese investments are increasing.

The strength of this study program is to optimize the added value of its graduates through their language competencies in Chinese, Korean or Japanese and their intercultural outlook on this continent. The course is taught in English, preparing the students in the language of international business. The ISUGA cursus is available as full-time or sandwich training.

In the Master cursus, 3 special subject options: Digital marketing, Purchasing or the Luxury goods sector

Since 2020, to enrich the Master ISUGA cursus, EMBA has added 3 special subject options which run alongside the Asian specialization: Digital marketing, Purchasing or the Luxury goods sector.

This allows students in Years 4 and 5 to shape their professional profiles and target jobs or sectors that they are the most interested in.

Graduation ceremony

At the end of the Master’s program, the degrees are given out. This is a memorable milestone for the students before they move into the professional You can look at the last official ISUGA degree ceremony on the following link:

Recognized diplomas

After 4 years :

Degree recognized by the State: Chargé d’Affaires Europe-Asie

After 5 years : A double degree

Degree recognized by the State: Manager du Développement d’Affaires à l’International

A French certified degree: MBA in Europe-Asia International Business

ISUGA Europe-Asia International BBA

MBA Europe-Asia International Business

A permanent immersion in Europe

The multicultural campus, with a unique learning environment, was built by a Japanese architect.

Campus

Ranked

0

in the MOCI* list of winners for the best French international trainings for Master 1 & MBA

An experience of more than 26 years

To build up a growing network of companies, alumni, universities, academic partners across the world, thus making easier the employability of the graduates.

A specific training

To become operational executives specialized in international trade In Europe in the following fields : Purchasing /sourcing, sales, marketing, import-export, logistics, administration/management of company.

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Pierre
French student

I have always been very attracted to Asia, in particular to China. Before joining the ISUGA curriculum at the EMBA, I had already been studying Chinese. I find that living on a daily basis with Chinese students and with those originating from Korea, Japan, Nepal, Vietnam and Indonesia is a real wealth !

Vincent NÉLIAS
President of SWAROVSKI Japan

I belonged to ISUGA’s first class and, thanks to the innovative and specific curriculum of this school, I was trained and made aware of the Asian trading ways, and more specifically, of those in Japan.

Euijin
Korean student

With the help of the teachers and the French students, I soon began to enjoy my stay. Some of my French friends had already been to Korea to study in Seoul or Busan, and therefore, were able to understand our culture.