MBA Europe-Asia International Business

The Europe-Asia International Business MBA is the cornerstone of the ISUGA course.

It is a higher education post-Baccalaureate/High School diploma in the Bac+5 Level 7 category and the equivalent of a Master’s carrying the French title of “Manager du Développement d’Affaires à l’international” (Manager of International Business Development).

Approved by the French state (Employment Ministry on 30 August 2016 and duly published in the Journal Officiel on 7 September of that year), this diploma forms part of the network of Négoventis – CCI France and is referenced by France Compétences.

This high-level training program prepares the student for future professions such as International Area Director for Asia, on the Japanese, Korean and Chinese markets, notably.

In Years 4 and 5 an extra subject option is chosen, in Digital Marketing, Purchasing or the Luxury Goods sector allowing the student to obtain the necessary competencies in these specific areas which are especially in demand on the job market.

This ISUGA cursus is available in 2 ways:

  • in 5 years for post Baccalaureate/High School students
  • or in 2 years for post-graduate entry, for students with a Bac +3 / Bac +4 qualification in International Business.

For further information download: fiche synthèse du parcours ISUGA et de ses options

Interested in this training course?

Contact:
Myriam GORIN
02 98 10 16 15

MBA Europe-Asia International Business

The Europe-Asia International Business MBA is the cornerstone of the ISUGA course.

It is a higher education post-Baccalaureate/High School diploma in the Bac+5 Level 7 category and the equivalent of a Master’s carrying the French title of “Manager du Développement d’Affaires à l’international” (Manager of International Business Development).

Approved by the French state (Employment Ministry on 30 August 2016 and duly published in the Journal Officiel on 7 September of that year), this diploma forms part of the network of Négoventis – CCI France and is referenced by France Compétences.

This high-level training program prepares the student for future professions such as International Area Director for Asia, on the Japanese, Korean and Chinese markets, notably.

In Years 4 and 5 an extra subject option is chosen, in Digital Marketing, Purchasing or the Luxury Goods sector allowing the student to obtain the necessary competencies in these specific areas which are especially in demand on the job market.

This ISUGA cursus is available in 2 ways:

  • in 5 years for post Baccalaureate/High School students
  • or in 2 years for post-graduate entry, for students with a Bac +3 / Bac +4 qualification in International Business.

For further information download: fiche synthèse du parcours ISUGA et de ses options

Interested in this training course?

Myriam GORIN
02 98 10 16 15

Program

The program alternates between periods of study at EMBA, exchange stays at Asian universities and internships in French or International companies.

  • International Management and Commerce classes: International Business development and strategy, Business negotiations and partnership relations, Commercial strategy, International marketing, Management of foreign business, Buying and selling on international markets, Marketing studies and strategy, Administrative management of foreign trade, Data analysis and Business games.
  • Corporate projects: Case studies carried out by students on behalf of local companies, such as market analysis.
  • Specialized Asian studies: facts and geopolitical knowledge about Asian countries, including China, Japan, Korea, Vietnam, Indonesia, Malaysia and Hong Kong; current affairs and culture in Asia, developing business with Asia, expertise on Asian markets.
  • In Years 4 and 5, an extra subject option is added, in Digital Marketing, Purchasing or the Luxury Goods sector.
  • Daily lessons in Asian languages (Chinese, Japanese or Korean) at 4 different ability levels and taught by native speakers.
  • Internships in French or foreign companies (for 3 months in Year 3 and 6 months in Year 5.
  • University exchange stay experiences in Asia in Years 1, 2 and 4: China, Korea, Japan, Hong Kong or Taiwan

Exchange stays at Asian universities

Students must participate in an exchange stay at an Asian university in their 1st, 2nd and 4th academic years. This period of study abroad is obligatory and is an integral part of the teaching program.

The exchange stays are according to which language is being studied and are based in China, Hong Kong, Taiwan, Japan or Korea.

This total immersion allows the students to develop their linguistic and cultural competencies, reinforce their adaptability and autonomy whilst building a network of professional contacts in anticipation of future internships and career choices.

In exchange, EMBA welcomes students from the partner universities, allowing them to experience language and cultural differences at a hands-on level, outside of the academic context and to broaden their experiences in a multicultural environment.

Internship in a French or International company

In Year 3, students must undertake an internship in France or a foreign country of their choice, for a minimum period of 3 months. The aim is to put into practice the knowledge they have built up throughout the cursus and to develop their professional experience. It is complementary training in technical skills, understanding the working life inside a company and its relationships with third parties, international working practices and internal organization. At the end of the internship the students must submit a written report and undertake an oral examination relating to their experience.

3 optional subject choices (60h/2 years)

Option 1: Digital Marketing

  • Build and pilot an international marketing strategy plan
  • Learn to anticipate developments and changes to markets and functions
  • Analyze consumer behavior and changes
  • Learn about specific cultural differences and their impact
  • Adapt the marketing plan to target countries
  • Elaborate a product range for exporting
  • Create and monitor communication campaigns
  • Keep up to date with E-commerce (m-commerce / f-commerce…) developments
  • Integration of Web 2.0 within marketing strategies
  • Run and monitor a customer base, including the setting-up, following-up and analysis of e-mailing campaigns
  • Elaboration of marketing and sales strategy on social media

Option 2 : Purchasing / Global sourcing

  1. Purchasing logistics and processes
  2. Supply chain – Goods and services
  3. International buying policy: establishing guidelines and operational roll-out
  4. Administration of suppliers and partner relationships
  5. Definition of quality, cost and delivery objectives
  6. Legal considerations:  specifications, purchase contracts, validation of conditions
  7. Prospection and Negotiation methods to optimize the product/service balance
  8. Evaluation of the reliability of suppliers and sub-contractors
  9. Due diligence on innovation and commerce: keep track of technical advances and commercial opportunities

Option 3 : Luxury Goods sector

  • Background, culture and framework
  • Dynamics and changes to the world luxury goods market. Latest trends
  • Market segments: perfumes, cosmetics, clothing, leather goods, watches and jewelry, wines and spirits, hotels, etc.
  • Performance and presence of luxury brands and groups
  • Marketing and strategy relating to product development in the sector
  • Strategic choices and International development, focus on new markets
  • Launching of a brand or product
  • Distribution strategies: building a network, digital opportunities
  • E-business and e-commerce: world market consumer behavior by geographical zone
  • Communication, Public relations, Events planning

Professions

The International Business Development Director is entrusted by his company to successfully develop foreign business.

Their mandate increases according to the complexity of international growth with projects such as the acquisition of a local company, integration of a process to the production line, roll-out of technology, arranging joint ventures between companies from different countries, outsourcing of part or all of a production process.

They can work in the following positions:

  • International Manager (imports/exports)
  • Export Director
  • Regional Head of Exports
  • Manager Exports
  • Head of International
  • Purchasing Manager
  • Marketing Director
  • Managing Director

It takes about three years of experience to reach Management level

At the start of their career, the positions are likely to be:

Exports coordinator, Imports coordinator, Head of an export zone, International Trade negotiator, Sales Manager, Product Manager, International buyer, Head of product.

Professions taking into account the Digital Marketing option:

Other professions for Web marketing specialists:

  • Head of International Marketing
  • Multilingual customer experience specialist
  • Community Manager (country specific)
  • Digital Project Manager
  • International Digital Manager

Professions taking into account the Luxury Goods sector option:

There are similar opportunities to the above in the various luxury goods sectors – cosmetics, perfumes, clothing, leather goods, jewelry, wines and spirits, hotels, etc. both in France or abroad and notably within large French corporates such as LVMH or Kering who are well-positioned on the Asian markets.

French brands with a particular following in Asia include Boucheron, Cartier, Hermès, Chanel, Louis Vuitton, L’Oréal, Dior, Yves Saint Laurent, etc. 

Professions taking into account the Purchasing option:

  • International buyer
  • Product Sourcing advisor
  • Manager e-sourcing
  • Head of sourcing (zone specific)
  • Supply Chain Manager
  • Project Manager – International deployment

Partners

Universities

From the outset, the Business School has developed a large number of partnerships with other universities, mostly Asian ones. This academic collaboration highlights the truly international nature of the training program.

These partnerships enable the Business school to:

  • Benefit from international speakers and European and Asian specialists
  • Welcome Asian teachers to give Chinese, Korean and Japanese language and culture lessons
  • Recruit foreign students
  • Organize student exchanges

Since 2009, there has been a branch of EMBA for the Bachelor’s degree in the Cameroon within the University Institute of Douala. This makes it possible for Cameroon students to integrate EMBA for their 4th and 5th years of the ISUGA cursus.

From 2010 EMBA has been in partnership with the Confucius Institute of Brittany and this has led to the creation of a Confucius class. This trusted relationship clearly illustrates to students, the public and businesses that EMBA plays a key role in teaching the Chinese language and culture. The class has been approved by the Chinese government office, Hanban. EMBA is also an examination center for the HSK.

Corporates

The corporate world is in close contact with the school, throughout the ISUGA cursus. Indeed, partnerships can be developed in the following areas:

  • Teaching,
  • Part-time training,
  • Expertise and Advice,
  • Conferences,
  • Internships,
  • Business projects.

Partner companies : Armor-Luc, Banque Mondiale, Lactalis, Swarowski, Bénéteau, Toyota, AM2C, Krampouz, Beaumanoir, Crédit Agricole, Cuisines Plus, Dior, Filet Bleu, H&M, Olmix, PDM Industries, Polaris, Richemont, Royer, SDV, Vivarte …

Institutions

From the outset, the school has been accompanied by Banks and other institutions for its projects, it’s development and its willingness to respond to the requirements of the international professional marketplace.
These partnerships boost the school’s performance, guarantee better working conditions and give the students access to bursaries and information on International business.

Admission

Recruitment is managed outside of the PARCOURSUP platform and is based on individual student applications and a school examination at the appropriate level according to which entry point is applied for.

The student application and accompanying documents should be sent to the school a minimum of 2 weeks before the relevant entrance examination. Several exam sessions are organized from February to May, as below:

Recruitment in Year 1 for holders of the Baccalaureate:

  • Written and oral tests in English
  • General knowledge test on Asia (current affairs, culture, geography, history etc.)
  • Motivational Interview

Entrance Examination at EMBA, Quimper or the Taiwanese Consulate in Paris

Recruitment in Year 3 for holders of International Business diplomas 2 or 3 years after Baccalaureate or High School:

  • Written and oral tests in English
  • General knowledge test on Asia (current affairs, culture, geography, history etc.)
  • Test on International business
  • Motivational Interview

Entrance Examination at EMBA in Quimper.

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Practical information

School fees for French students – 2021 Academic Year

The School establishes a set and non-modifiable fee scheme for each enrolment, covering the duration of the degree to be undertaken within the ISUGA cursus: 4 year the Bachelor’s degree and 5 years for the MBA*. An enrolment without committing to the entire program is also possible. Fees are subject to annual revision in such a case. School fees for Universities and partner establishments are covered within the fees charged by EMBA Business School**.

  • Year 1            4 120 euros
  • Year 2            4 120 euros
  • Year 3            6 295 euros
  • Year 4            6 295 euros
  • Year 5            6 965 euros

Additional expenses relating to Asian university exchange stays such as air tickets, visas or accomodation are not included within the above fees.

Bursaries

EMBA is not eligible to award bursaries to students.

Accomodation

Quimper-Cornouaille OPAC has the use of 3 student residencies in Quimper, including one on the EMBA campus. The letting of these student rooms is managed by this organization; students benefit from Family allowance housing benefit (APL). Further information is on the website: www.opac-cornouaille.fr

Canteen

EMBA students can benefit from the low-priced lunches served at the UBO West Brittany University) restaurant, opposite the Business school. The restaurant is not open in the evenings.

* For post-graduate intakes, for the fee structure in the case of a repeated year and for further details, refer to the General Conditions of Sale (CGV) available on our website www.emba-bs.com
** Specific programs, subject to a likely tariff increase may be offered to students by certain partner universities and their language-learning centers. In which case, these tariffs would be communicated to the student before the placement is confirmed.

#STORIES

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Euijin
Korean student

“With the help of the teachers and the French students, I soon began to enjoy my stay. Some of my French friends had already been to Korea to study in Seoul or Busan, and therefore, were able to understand our culture.”

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Sunita
Nepalese student

“Thanks to the teachers being with us every step of the way, the quality of the courses, the enthusiasm of the students and the help of the support team, I was able to study in comfortable conditions.”

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Vincent NÉLIAS
President of SWAROVSKI Japan

“I belonged to ISUGA’s first class and, thanks to the innovative and specific curriculum of this school, I was trained and made aware of the Asian trading ways, and more specifically, of those in Japan.”